News

Microsoft Backs the Power Matters Alliance

April 21, 2014 by Jeff Shepard

The Power Matters Alliance (PMA) announced today that Microsoft Corporationhas joined the PMA, which will help advance PMA's goal of developing the global ecosystem of interoperable wireless charging products and venues. Among other things, membership in PMA gives Microsoft access to PMA specifications for advanced wireless charging features. The suite of specifications and certification programs offered by PMA enables members to embed PMA-approved wireless charging technology directly into mobile devices while providing consumers with access to a network of convenient locations to keep their devices powered throughout their day.

"Microsoft is a great example of an innovative company that can help fuel adoption of the technology on a large scale in many different areas of consumer electronics," said PMA President Ron Resnick. "It is critical to get the industry moving in the right direction and create as many options for consumers as possible to fuel the widespread adoption of wireless charging."

PMA technology allows products to be compatible with the largest public ecosystem of wireless charging spots available at popular coffee shops and eateries, including select Starbucks and McDonalds locations. In a move designed to harmonize the wireless charging industry, PMA recently joined forces with The Alliance for Wireless Power (A4WP) to create the largest footprint of locations and devices possible utilizing wireless charging.

"The goal of The PMA is to serve the industry in the best way possible," added Mr. Resnick. "To that end, we invite industry leaders from all walks to join the organization and help define the future of wireless power delivery."