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Industry News
September 20, 2011
Microsemi and Avnet Memec Expand Strategic Distribution Agreement in Americas
Microsemi Corp. and Avnet Memec, a division of Avnet Electronics Marketing, an operating group of Avnet, Inc., announced an expanded distribution relationship in the Americas. The parties intend to enable Avnet Memec to distribute Microsemi’s full technology product offering, by adding Microsemi’s RF, power, dc-dc converter, mixed-signal, analog, RF ICs and system/subsystem products to the Avnet Memec line card. Avnet Memec will continue to distribute Microsemi’s lines of flash-based, SmartFusion® customizable system-on-chips (cSoCs) and FPGAs, which Avnet Memec currently offers. Microsemi will continue to work closely with Avnet Memec to facilitate its "design creation" methodology to generate increased demand for its products and better service its customers.
"Avnet Memec is an outstanding channel partner with an extensive field applications engineering team that allows us further to strengthen our technical customer support by offering more complete product solutions," said Rick Goerner, Senior Vice President of Worldwide Sales for Microsemi. "Our expanded alliance with Avnet Memec also aligns with our strategy to establish a consolidated network of industry leading, go-to-market channel partners with a global footprint. This has become particularly important given our breadth of products resulting from the aggressive acquisition activities we have undertaken in the past several years."
"Avnet’s ardent commitment to both our customers and supplier partners has rewarded us with the opportunity to offer Microsemi’s comprehensive line of products to our mutual customers," said Phil Sansone, Senior Vice President, Avnet Memec Americas. "Now, Avnet Memec customers will be able to benefit from Microsemi’s entire range of innovative technologies, backed by Avnet’s superior design- and supply-chain services and logistics support."
"Our relationship with Avnet Memec enables us to address a broader range of opportunities in key vertical markets ranging from avionics to emerging alternative energy and smart grid applications," said Michael G. Sivetts III, Corporate Vice President of Worldwide Distribution Sales at Microsemi. "Moving forward, we will work closely with Avnet Memec to educate customers about our comprehensive solutions portfolio at a product and vertical market level."
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